Ladder - Term Life Insurance
Ladder offers a smarter online process for getting term life insurance. It’s an easy system, it’s fast, and it’s really all online. But what makes Ladder different from others that offer insurance online is how dynamic it is. Using a proprietary system, Ladder customers can customize their coverage terms as frequently as their lives change. So, if you need more coverage at one point and less coverage at another, Ladder can make that happen.
Ladder is partnered with Allianz Life Insurance Company of North America, which issues policies in all states except New York, and Allianz Life Insurance Company of New York issues policies in New York. So, policies are even available in New York.
Ladder Life Insurance Services & Terms
|Policy types||Term life insurance|
|Terms||10, 15, 20, 25, 30 year terms|
|Life Insurance Rating||Allianz Life Insurance Company of North America and Allianz Life Insurance Company of New York A+ (Superior) AM Best rating – affirmed Oct 2021*|
|Good for||Flexible policies, easy process, first-timers|
*Based on an analysis of financial position and operating performance, by A.M. Best Company, an independent analyst of the insurance industry. For the latest rating, access www.ambest.com.View Rates
Who is Ladder Good For?
Ladder is a good solution for people looking to get life insurance quickly and easily. It’s also a good choice for people who like online processes since everything is done digitally. Ladder has a quick online application that you can fill out and receive a decision in minutes.
Ladder also has a lot of educational material on the website. This is a great resource for people who are just getting started or aren’t sure what life insurance options there are, which is best for them, how much coverage they need, etc. There are also convenient online tools like an insurance calculator and they offer a 30-day money-back guarantee.
But we’ve found that Ladder blows the competition clear out of the water by offering dynamic life insurance. What this means is that you’re not tied to a specific coverage amount, which is the norm in term life insurance policies today. Rather, Ladder lets you decrease or apply to increase your coverage depending on your needs at the time. So, you will likely want more coverage when your kids are young, going through schooling, and living at home. As they grow older and you have fewer expenses, you’ll likely want to decrease your coverage amount. This is really revolutionary in the industry, and it amounts to more manageable monthly premiums for customers.
- Rate lock for consistent low premiums
- People who want to adjust coverage periodically
- First-time insurance seekers
- Available nationwide
- Dynamic coverage amounts
- 30-day money-back guarantee
- Fully digital application process
- No medical exams for up to $3M in coverage
- Friendly non-commissioned customer support
- No cancellation fees
- Life insurance 101 educational materials
- Online account management
- Graphical application form
Ladder boils life insurance down to three basic steps:
- Get a quote.
- Answer the online application questions.
- If qualified, accept your offer and get coverage.
In truth, it’s one of the easiest application forms we’ve ever filled out. Here’s how Ladder works:
- Begin your application process by visiting Ladder, and clicking Get Started.
- Fill out your application form. Ladder has done an excellent job of making this process as quick and easy to use as possible, designing a graphical interface for easier input. It also has explanations for the information being asked, a welcome change.
You’ll answer basic questions like your sex, height, and weight. Then, Ladder will generate an estimated price based on how much coverage you want and how long you’d like your term life insurance to last.
- Continue the application process by answering more detailed questions, like do you plan on hang gliding anytime soon, do you plan to travel outside the US in the next two years, and the last time you used marijuana.
When you finish filling out the longer application form that involves personal information, questions about activities you participate in regularly, and your general health history, Ladder will give you your monthly premium price, if you qualify. If you’re satisfied with the offer received, then you can accept it and get coverage right away. If you’re applying for more than $3M in coverage, Ladder may need additional information before they can provide your final price. Ladder will either send a spit or spot kit – saliva or blood tests that can be completed at home – or help you schedule time with a lab technician.View Rates
Policy Types, Terms & Requirements
Ladder keeps life insurance nice and simple by offering a single type of policy, term life insurance policies. It’s unfortunate that Ladder doesn’t offer other options like whole life insurance because this could give consumers more options. Ladder also doesn’t have any riders available. All this is done intentionally to keep the life insurance process simple and straightforward for the majority of consumers. If you’re in need of a more complex policy, Ladder might not be your best option.
Life Insurance Requirements
- US citizen or permanent resident for more than 2 years
- Between the ages of 20 and 60
Life insurance Terms
- Term life insurance policies
- Current age and term length cannot exceed 70 years
- 10, 15, 20, 25, 30 year terms
Carriers, Privacy & Security
Ladder offers life insurance policies from two top-named insurance companies: Allianz Life Insurance Company of North America and Allianz Life Insurance Company of New York. The latter issues policies specifically in New York, while the former issues policies for all other states and DC. Allianz Life Insurance Company of North America and Allianz Life Insurance Company of New York both have A+ ratings from AM Best, affirmed October 2021. These are indicators of strong financial security. Additionally, Ladder upholds customer privacy and security using administrative, physical, and technological safeguards.
Ladder is known for having friendly and supportive customer care services. A representative can be reached via email or live chat during regular business hours. In addition, Ladder also has a great Help Center to answer questions about getting, receiving, and maintaining life insurance.
|Medical exam||No, up to $3M|
|Online exam results||N/A|
|Credit card payments||Yes|
|Policy delivery method||Online|
|Online policy management||Yes|
Mon-Fri: 8 am to 5 pm PST
Ladder offers a fast, straightforward term life insurance policy process. The online underwriting means you may not won’t need a medical exam, and the easy application form makes things go fast and smooth. Ladder has a tremendous range of coverage amounts and term lengths. There’s also a 30-day money-back guarantee, as well as the ability to cancel policies without penalty any time. And best of all, you’ll have the flexibility to change your coverage amount whenever you want.
Ladder Financial Inc., PO. Box 456
Menlo Park, CA 94026
Disclaimer: Ladder Insurance Services, LLC (CA license # 0K22568; AR license # 3000140372) offers term life insurance policies: (i) in New York, on behalf of Allianz Life Insurance Company of New York, New York, NY (policy form # MN-26); and (ii) in all other states and the District of Columbia on behalf of Allianz Life Insurance Company of North America, Minneapolis, MN (policy form # ICC20P-AZ100 and # P-AZ100). Only Allianz Life Insurance Company of New York is authorized to issue life insurance in the state of New York. Insurance policy prices, coverages, features, terms, benefits, exclusions, limitations and available discounts vary between these insurers and are subject to qualifications. Each insurer is solely responsible for any claims and has financial responsibility for its own products.