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This website is an informative comparison site that aims to offer its users find helpful information regarding the products and offers that will be suitable for their needs. We are able to maintain a free, high-quality service by receiving advertising fees from the brands and service providers we review on this website. These advertising fees, combined with our criteria and methodology, such as the conversion rates, our team of reviewer's finding and subjective experience and product popularity, impact the placement and position of the brands within the comparison table. In the event rating or scoring are assigned by us, they are based on the position in the comparison table, or according to other formula in the event specifically detailed by us. See our How we Rate page and Terms of Use for information. The reviews, rating and scoring are provided “as-is” without guaranties or warranties regarding the information contained in our website, which shall not be considered as endorsement. We make the best efforts to keep the information up-to-date, however, an offer’s terms might change at any time. We do not compare or include all service providers, brands and offers available in the market.

Ladder - Term Life Insurance

Sarah Pritzker Sarah Pritzker Last update:
Coverage Amount
$100K - $8M
Insurance Term
10 - 30 Years
Medical Exam Required?
Yes

Ladder offers a smarter online process for getting life insurance. It’s an easy system, it’s fast, and it’s really all online. But what makes Ladder different from others that offer insurance online is how dynamic it is. Using a proprietary system, Ladder customers can customize their coverage terms as frequently as their lives change. So, if you need more coverage at one point and less coverage at another, Ladder can make that happen.

Ladder is partnered with Fidelity Security Life Insurance Company®, Kansas City, MO, in all states except New York, and Allianz Life Insurance Company of New York . So, Ladder policies are even available in New York.

Ladder Life Insurance Services & Terms

Policy types Term life insurance
Coverage amount $100,000-$8,000,000
Terms 10, 15, 20, 25, 30 year terms
Life Insurance Rating Fidelity Security Life Insurance Company A (excellent) AM Best rating and Allianz Life Insurance Company of New York A+ (Superior) AM Best rating – affirmed Sept 2019*
Good for Flexible policies, easy process, first-timers
*Based on an analysis of financial position and operating performance, by A.M. Best Company, an independent analyst of the insurance industry. For the latest rating, access www.ambest.com.
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Who is Ladder Good For?

Ladder is a good solution for people looking to get life insurance quickly and easily. It’s also a good choice for people who like online processes since everything is done digitally. Ladder has a quick online application that you can fill out and receive a quote in minutes.

Ladder also has a lot of educational material on the website. This is a great resource for people who are just getting started or aren’t sure what life insurance options there are, which is best for them, how much coverage they need, etc. There are also convenient online tools like an insurance calculator and they offer a 30-day money-back guarantee.

But Ladder blows the competition clear out of the water by offering dynamic life insurance. What this means is that you’re not tied to a specific coverage amount, which is the norm in life insurance policies today. Rather, Ladder lets you decrease or apply to increase your coverage depending on your needs at the time. So, you will likely want more coverage when your kids are young, going through schooling, and living at home. As they grow older and you have fewer expenses, you’ll likely want to decrease your coverage amount. This is really revolutionary in the industry, and it amounts to more manageable monthly premiums for customers.

  • Rate lock for consistent low premiums
  • People who want to adjust coverage periodically
  • First-time insurance seekers
  • Available nationwide

Features

  • Dynamic coverage amounts
  • 30-day money-back guarantee
  • Fully digital application process
  • Friendly customer support and no commissioned agents
  • No cancellation fees
  • Life insurance 101 educational materials
  • Online account management
  • Graphical application form
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Ladder video

Application Process

Ladder boils life insurance down to three basic steps: 

  1. Answer the online application questions 
  2. Get a quote 
  3. If qualified, accept your offer and get coverage. 

In truth, it’s one of the easiest application forms we’ve ever filled out. Here’s how Ladder works:

  • Begin your application process by visiting Ladder, and clicking Get Started.
  • Fill out your application form. Ladder has done an excellent job of making this process as quick and easy to use as possible, designing a graphical interface for easier input. It also has explanations for the information being asked, a welcome change.

You’ll answer basic questions like your gender, height, and weight. Then, Ladder will generate an estimated price based on how much coverage you want and how long you’d like your term life insurance to last.

  • Continue the application process by answering more detailed questions, like do you plan on hang gliding anytime soon, do you plan to travel outside the US in the next two years, and the last time you used marijuana.

When you finish filling out the longer application form that involves personal information, questions about activities you participate in regularly, and your general health history, Ladder will give you your monthly premium price. If you’re satisfied with the offer received, then you can accept it and get coverage right away. In some cases, Ladder may need additional information before they can provide your final price. Ladder will either send a spit or spot kit – saliva or blood tests that can be completed at home – or help you schedule time with a lab technician.

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Policy Types, Terms & Requirements

Ladder keeps life insurance nice and simple by offering a single type of policy, term life insurance policies. It’s unfortunate that Ladder doesn’t offer other options like whole life insurance because this could give consumers more options. Ladder also doesn’t have any riders available. All this is done intentionally to keep the life insurance process simple and straightforward for the majority of consumers. If you’re in need of a more complex policy, Ladder might not be your best option.

Life Insurance Requirements

  • US citizen or permanent resident for more than 2 years
  • Between the ages of 20 and 60

Life insurance Terms

  • Term life insurance policies
  • Current age and term length cannot exceed 70 years
  • 10, 15, 20, 25, 30 year terms

Carriers, Privacy & Security

Ladder offers life insurance policies from two top-named insurance companies: Fidelity Security Life Insurance Company® and Allianz Life of New York. The latter issues policies specifically in New York, while Fidelity Security Life issues policies for all other states and DC. Fidelity Security Life has an A rating from AM Best, and Allianz Life of New York has an A+ rating from AM Best, affirmed September 2019. These are indicators of strong financial security. Additionally, Ladder upholds customer privacy and security using administrative, physical, and technological safeguards.

Ladder is known for having friendly and supportive customer care services. A representative can be reached via email or live chat during regular business hours. In addition, Ladder also has a great Help Center to answer questions about getting, receiving, and maintaining life insurance.

Online application Yes
Medical exam Depends
Online exam results N/A
Credit card payments Yes
Policy delivery method Online
Online policy management Yes

Email:

help@ladderlife.com

Live chat:

Yes

Support Hours:

Mon-Fri: 8 am to 5 pm PST

Final Thoughts

Ladder offers a fast, straightforward term life insurance policy process. The online underwriting means you may not won’t need a medical exam, and the easy application form makes things go fast and smooth. Ladder has a tremendous range of coverage amounts and term lengths. There’s also a 30-day money-back guarantee, as well as the ability to cancel policies without penalty any time. And best of all, you’ll have the flexibility to change your coverage amount whenever you want.

Address

Ladder Financial Inc., PO. Box 456

Menlo Park, CA 94026

Disclosure
This website is an informative comparison site that aims to offer its users find helpful information regarding the products and offers that will be suitable for their needs. We are able to maintain a free, high-quality service by receiving advertising fees from the brands and service providers we review on this website. These advertising fees, combined with our criteria and methodology, such as the conversion rates, our team of reviewer's finding and subjective experience and product popularity, impact the placement and position of the brands within the comparison table. In the event rating or scoring are assigned by us, they are based on the position in the comparison table, or according to other formula in the event specifically detailed by us. See our How we Rate page and Terms of Use for information. The reviews, rating and scoring are provided “as-is” without guaranties or warranties regarding the information contained in our website, which shall not be considered as endorsement. We make the best efforts to keep the information up-to-date, however, an offer’s terms might change at any time. We do not compare or include all service providers, brands and offers available in the market.
Sarah Pritzker Sarah Pritzker
Sarah Pritzker loves researching - and then sharing - all the info she can get her hand on in the world of finance. Whether it's comparing credit cards, contrasting life insurance policies, staking out investment opportunities, or investigating fraud, Sarah's got her finger on the pulse of the finance moment.
This review is based on the writer's personal opinion.