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4 Different Types of Startups: Listing the Pros and Cons

Matthew Levy Updated: July 2, 2023 • 5 min read

In today's world, when everyone strives for innovation, good business ideas can be found anywhere. Contrary to common opinion, not every startup is born in Silicon Valley. From digital marketing agencies to companies to food delivery services, there are a variety of conceivable startup kinds. With so many distinct industries and business models, it can be challenging for aspiring entrepreneurs to determine where to begin.

In this post, we will analyze the pros and downsides of four different types of startup companies. This may provide you with some insight on how to begin your entrepreneurial path.

The 4 Most Common Types of Startup Companies and Ideas You Might Be Interested In

The following types of startups have demonstrated tremendous growth and potential during the past few years. Each has unique qualities, business models, and client base. Before tackling any of them, you must have a thorough understanding of their specifics.

In particular, we will discuss the following types of startups and their characteristics:

  • E-Commerce Businesses & Online Stores
  • Food Delivery Services
  • Digital Marketing Agencies & Consultancies
  • Media Companies & Blogs

1. E-Commerce Businesses & Online Stores

According to statistics, online global retail sales reached a total of $4.9 trillion dollars in 2021. Because of the rapid rate at which it is expanding, it is anticipated that online commerce would eventually reach 2.14 billion people.

The following e-commerce benefits will help you assess if you should step into the space.

  • Low startup cost

E-commerce is advantageous since its starting expenses are much lower. First, there is no need for a physical site, which can save a substantial amount on security deposits, rent, store design, sales equipment, and employees.

  • Drop shipping

Common in e-commerce, drop shipping refers to the transfer of a product from the supplier to the client without passing through the e-commerce business. This allows operating without the burden of inventory, reducing even more, operating costs while being able to process a large number of orders easily.

  • User support

E-commerce facilitates customer service with a variety of digital tools, such as email automation and chatbots.

  • Marketing

With e-commerce, there are many inexpensive marketing techniques to increase organic traffic and sales. These include video creation, blog content, email marketing, all of which have the potential to generate substantial results.

E-commerce also has a number of disadvantages, including its reliance on technology, the inability of customers to try products before purchase, and intense competition.

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2. Food Delivery Services

During the COVID-19 outbreak, the demand for food delivery has surged considerably, and people have continued to order from home. The market is expected to exceed $33.7 billion by 2026.

  • Wide range of customers

Occasionally, customers prefer to enjoy their meal in the coziness of their own homes. Providing delivery, therefore, allow for greater customer outreach. Furthermore, delivery can help you reach new clients outside of their regulars, and local restaurants.

  • High customer retention rate

It has been shown that once a consumer begins utilizing a food delivery service, they are quite likely to continue making use of that service in the future.

  • Low costs

Food delivery business startup costs are known to have a lower cost structure than those of most other businesses. Moreover, many restaurants that offer food delivery have embraced the "ghost kitchen model," allowing them to downsize and save on rent and personnel.

  • High demand

Year after year, the demand for meal delivery services increases. In addition, the business has a reputation for being relatively recession-proof, which is particularly pertinent given the current economic climate.

Among the cons of food delivery firms is the possibility of inconsistent performance, intense competition, stringent regulation, and legal liability (need for heavy insurance).

3. Digital Marketing Agencies & Consultancies

With the growth of technology and new communication channels, such as the metaverse, most organizations will continue to place a premium on custom digital marketing tactics. By 2022, digital market expenditures are projected to exceed $375 billion. Thus, if you have a creative sense for advertising and a large network that you can leverage, starting a digital marketing agency could be the right business endeavor for you.

  • Easy to launch

Starting a digital marketing agency involves relatively little initial financial commitment. Work can be done from the comfort of your own home.

  • Customer loyalty and a high chance of referral

Once you acquire a customer’s trust, it is quite likely that other mandates will follow. In addition, your customers are highly likely to refer you to their peers, which will make it much simpler for you to expand.

  • High margins and scalability

It is common knowledge that digital marketing agencies have exceptionally high margins of profit. Expenses will increase as your company grows in size.

One of the disadvantages of launching a digital marketing agency, the workload could rapidly become overwhelming. Therefore, hiring will quickly become necessary, which carries a substantial financial risk if you lose contracts afterward. Similarly, income might be unstable and difficult to forecast.


4. Media Companies & Blogs

As the amount of content available online grows in tandem with the number of communication platforms on which users spend time, the usage of digital media has emerged as an essential component of the dissemination of information. Getting into blogging, for example, could become a fruitful and scalable business.

  • Low startup cost

Given that you would be producing your own content, launching costs are close to none.

  • Worldwide visibility

By creating engaging content, you may attract the attention of consumers on a global scale and develop brand recognition.

  • High-income potential

Successful blogs can generate substantial income. If you build a trustworthy and successful content platform, you may generate income through visitors, affiliate links, sponsored content, eBooks, webinars, courses, training, and much more.

Downsides include the length of time required to obtain favorable outcomes, the ongoing need for fresh and original ideas that are relevant to your target audience, and the modest early rewards.

Read also: How to Write a Business Plan in 10 Steps

How to Finance your Dream

As the majority of businesses still require some form of start-up funds, you have various choices to pick from. These can consist of:

  • Credit cards - Using a credit card can aid in maintaining capital control, gaining access to low-interest financing, and avoiding collateral requirements.
  • Startup loans - SBA loans, microloans, or other types of small business loans are available to new entrepreneurs. They can offer favorable terms to launch a business effectively.
  • Investors – Finding investors is a logical step for the majority of new business owners, as it enables them to fund operations without incurring debt.


Several different markets are currently seeing robust growth, and the number of fresh and original company ideas is virtually limitless. Ultimately, effort and dedication are absolutely necessary components of success.

Remember that setbacks are inevitable in the early stages of every company endeavor. Be willing to have an open mind and continually adjust and enhance your business approach.

Beginning a new venture is a significant step that demands intensive planning. We sincerely hope that you have gained some useful knowledge from reading this post.

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Written by Matthew Levy

Matthew is a freelance financial copywriter with 14+ years in financial services. He holds a Bachelor of Science degree in Economics with business and finance options and is a CFA Charterholder. He is from Vancouver, Canada, but writes from all over the world.